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Market Development Representative (MDR)

As a Market Development Representative, you will use marketing and detective work to find a way into our named list of potential customers in Fortune 1000 companies. This includes researching people and customizing marketing outreach to get their attention. This will include: creating and executing lead generation programs for inbound initiatives (ie. email nurture programs, direct mail, etc.). Additional tasks and projects may be added to support the success of various marketing programs.

Our work environment is high-growth and entrepreneurial. The Market Development Representative will play an important role in helping us introduce our revolutionary software to the marketing industry.

Key responsibilities include support for the following activities:

  • Take the list of people we know at each company and map their co-workers with LinkedIn
  • Research the issues that matter to the marketer. Find the connections between what is important to the person and marketing team to what Marketing Evolution provides.
  • Maintain and expand database of prospects
  • Identify decision makers amongst the targeted leads in order to initiate the sales process
  • Use marketing programs to build a relationship that leads to inviting us in to demonstrate what we do.
  • Submit accurate and complete information in Salesforce.com and HubSpot
  • Support and execute marketing and lead generation programs through direct outreach, lead nurturing programs and social media

The Market Development Representative will report to the Marketing Manager. 

Key Characteristics

Most importantly, we’re looking for intelligent, highly-motivated individuals, who are able to succeed in a fast-moving, unstructured environment.  We are a fast-growing company, so the candidate must be a self-starter who can plot his or her own project roadmap and execute against it.

  • Bachelor’s Degree from a US-based College or University
  • Proactive, detail-oriented and organized
  • Ability to work independently and collaboratively as part of a team
  • A strong desire to gain hands-on experience in a business setting
  • Strong communication (both verbal and written) and interpersonal skills
  • Tenacious personality to drive new leads
  • Working knowledge of marketing/advertising industry and technology is a plus

Company Overview

Marketing Evolution is the top company in measuring and optimizing advertising. With an impressive list of blue-chip customers like Best Buy, Citibank, Warner Bros and more, the company has a stable base and amazing growth. We are growing at double-digit rates and recently raised capital to accelerate growth to triple digits. If you love the excitement of being part of a company that is taking off like a rocket ship, we want you with your hands on the controls. 

Marketing Evolution has been called a Goldilocks company. At about 100 people, it’s not too small. It has 401k, good health benefits, great people, and stock options that have a lot of room for growth.

It’s not too big. One person truly can make a difference. You can make a difference.

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